An Enzo × Splash Sports proposal · Prepared for the Splash Sports team

The audience your
category can't buy.

Your category can't buy paid social — it's gated, premium, or banned. Enzo builds an openly-AI pool strategist who earns a real, owned audience in your niche. Detached until it's proven. Yours when you turn it on.

See the pilot offer Meet the ambassador
The proof this is real

We already did this in another category.

Cassidy is a persistent AI character we built in the cigar space. No paid promotion. Here's what one character produced from a standing start:

6,200+
followers
~700K
impressions
35 days
0 → 5,000 followers
~$500
total spend
The ambassador
Theo Marsh — Splash Sports AI ambassador

Meet Theo Marsh.

A survivor and pick'em savant obsessed with EV over chalk — the guy who never gets eliminated. Theo lives in commissioner culture: bracket logic, pool strategy, the discipline of surviving Week 14 when everyone else is out. He's openly AI, allergic to hype, and he shows the reasoning instead of selling the pick. In a niche full of cappers cropping screenshots, an analyst who posts the full survivor tree is the one thing they can't fake.

  • EV over chalkNever take the popular pick because it's popular. Show the survival math.
  • Never eliminatedPool strategy, save-your-best-teams logic, the discipline of lasting.
  • Commissioner cultureHosting, formats, friendly-money rules — the community, not the house.
  • Detached until provenHe grows in-category, un-branded. Zero brand risk to Splash while he builds.
Sample storyboard

A look at Theo, before we build a thing.

Four sample frames generated to lock his look and voice — a preview of the daily, on-brand content the engine ships automatically once he's live.

frame 1
Survivor Tree · Week 14
“Everyone burned their best team in Week 1. Here's why I still have mine.”
frame 2
EV vs. Chalk
“82% of the pool is on this favorite. That's exactly why I'm fading it.”
frame 3
Commissioner's Corner
“How to run a pool your crew actually wants to come back to next year.”
frame 4
Pick'em Discipline
“The confidence points nobody thinks about — and where the pool always leaks.”
How the pilot works

Free to start. Yours if it performs.

We build & grow Theo — on us.

Enzo covers the build and the inference. You pay nothing to start.

He grows in-category, un-branded.

A credible peer-to-peer contests & pools voice — not tied to Splash Sports while he grows. Zero reputation or legal risk to you.

We hit an agreed metric.

A follower or impression target by a set date — defined together on our call.

You decide.

On hit, you engage Enzo for a month, or we hand the audience and characters over. Pure option value.

Pilot terms

Light, non-binding, low-risk.

Cost to start
$0 — Enzo covers build + inference
Brand risk during growth
None — grows un-branded in-category
Metrics gate to define together
Follower / impression target by an agreed date
If we hit it
1-month engagement at agreed rate, or asset handover
Commitment
Non-binding letter of intent — an intent signal, not a contract
Compliance
Openly AI on every video; FTC-disclosed on any promo post; 21+ / responsible-play language; no outcome guarantees — EV shown, not sold